Wellbeing professionals:
Why You Need A Social Media Strategy
Social media needs you. Here’s why:
On social media platforms, you find a slice of society, almost a cross-section. You see people of all ages, genders, ethnicities, and naturally – life experiences.
As of 2020, 3.6 million people worldwide use social media. On average, they spent 145 minutes per day scrolling their feeds, messaging, sharing, liking, or searching for new content.
Some of these people turn to social media for connection, others for entertainment or to pass the time. But there’s one thing they all have in common: they will have bad days, problems, pains, spiritual conundrums, and that’s when they need you.
Either way, we all need a little help sometimes. Here’s the kicker: we can’t get it if we don’t see it (or look for it.)
And that’s why your services need to be seen
Whether it be on their feeds, explore pages, or shared – you have the chance to get in front of prime leads.
But to do this right, you need a good social media strategy in place to avoid “spinning your wheels” and missing out on potential new opportunities.
Do you have one in place, or are you missing opportunities?
If you’re not sure if a social media strategy and professional social media management is for you, let me explain. Keep reading to learn all about how having a clear plan for your social media platforms helps.
Track actionable goals
The business side of social media is built on algorithms and attention spans.
And your currency to make the most of those two key elements are as follows:
- Targeted Key words/hashtags
- Market research
- Consistency
- Innovation
- Brand image cultivation
And so much more. If that sounds like a lot to cover, don’t worry – it’s all just part and parcel of an excellent social media strategy.
Creating a social media strategy forges a clear pathway towards your goals – and that means success. Additionally, it lays a framework you can build upon. Tracking progress and guaranteeing results come naturally within the guidelines of a well-oiled social media strategy. If you need to change course, you want to have a clear map of what you were doing already, so you know where you’re going next.
Don’t just find more clients; find the right client
Casting a broad social media net is all fine and well until you’re dealing with the administrative burden that comes with hundreds of DMs, calls, etc.
As well, most of your leads will lead nowhere, meaning your conversion rate drops rapidly as you spend more time and effort trying to rake in the right clients.
Such are the perils of having no social media strategy.
With a finely-tuned and targeted social media strategy, you’ll appear on the timelines and explore pages of people who need what you have to offer. Rather than them coming to you, you’ll be meeting them where they are – already the mark of a good client experience!
This is particularly important if you offer a niche service. By narrowing down your strategy, you’ll go directly to the source, sparking multiple valuable leads.
All in all, social media is a vital part of any digital marketing strategy. It’s just as important as content marketing, advertisements, and all other aspects of your marketing efforts.
Beat out the competition
Without a social media strategy, you’re already falling behind.
Here’s a quick fact: 71% of small-to-mid-sized businesses use social media for marketing themselves, and 52% post at least daily of those who do so.
As you can see, 71% of businesses have social media, and only 52% have an active strategy. So by forming a system, you’re already well ahead of half of the competition – it really is a simple as that.
And here’s the real kicker: you gain a competitive advantage both at home and far away. You’ll naturally attract locals by – well – localizing your reach through location-based SEO. However, people from far away places will also interact with your posts, potentially purchasing ebooks, manuals, or any other products/online services you offer.
In fact, this point is particularly crucial for therapists, life coaches, holistic coaches, and anyone else who works around wellbeing. Since the majority of your business can be run online through screen-to-screen connections, you can turn your local market global simply by strategizing.
Gaining reputation
Reputation is everything in business. It’s what makes client bases grow, stick around, and spread the word.
Without reputation, you have nothing. No sales, no loyalty, and no engagement.
How do you build and maintain a reputation on social media? It’s simple.
- Post consistently
- Post at acceptable hours
- Post carefully-curated and branded content
- Offer Value
- Know how to respond appropriately to social media inquiries (DMs, comments, etc.)
And the list goes on.
Sound familiar? Of course it does! Once again, it all falls under the ever-reassuring domain of social media strategy.
Your Social Media Strategy Matters
Not having a solid social media strategy is an oversight these days. Without it, you’re already at a competitive disadvantage.
If you want to maintain a good reputation, connect with people who need and value your words, and create an ethical and informative social media presence, getting someone to professionally manage your accounts is the only way to go.
If you’re interested in taking your digital marketing to the next level, I want to connect with you. Contact me so we can start working on your next project! I can’t wait to hear from you!
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