Are you a mental health worker who wants to expand your reach and find new clients? Do you want to use your platform to help and connect with people, but you’re not sure how?
Many therapists have turned to social media to help reach their goals and find and retain new and important connections that can help them grow in their field. Managing your social media accounts in such a way that they’re good for business is an important part of your digital marketing strategy.
But to do this right, you need a good social media strategy in place to avoid “spinning your wheels” and missing out on potential new leads.
Do you have one in place, or are you missing opportunities?
If you’re not sure if a social media strategy and professional social media management is for you, I want to explain. Keep reading to learn all about how having a clear plan for your social media platforms helps.
You Can Make and Track Actionable Goals
When you jump into posting on social media without a clear idea of keyword research, market research, your intended audience, and everything else that builds your perfect strategy, you’re wasting your social media platforms.
Social media accounts that are used to advertise a product or service are different from personal pages. Facebook or Instagram for business is a far cry from the one that you use for your friends and family. You need to approach this like a businessperson.
Creating a social media strategy creates a pathway and a framework that you can build upon. You can also use that strategy to track your goals to make sure that you’re getting the results that you want. If you need to change course, it’s easier when you had a clear map of what you were doing already.
You Need to Reach (The Right) New Clients
As a mental health worker, you know how important it is that you’re able to find the right clients for you. For clients, picking a therapist is a delicate process, so not everyone is going to choose to work with you.
It’s easier to find clients when you’re showing up on their social media pages. That said, you won’t show up on the right timelines and explore pages if you don’t have a strategy in place.
If you have a specific area of expertise, a good social media strategy can help you target patients who are looking for that kind of care. Knowing how to succeed on social media is all about knowing how to find your audience (and how to make them find you).
When you don’t make a strategy ahead of time, you’ll spend a lot of wasted time treading water instead of improving your reach.
The majority of people spend at least some time on social media every day. Using a good social media strategy allows you to meet them where they are. It’s irresponsible to not make social media part of your digital marketing strategy. It’s just as important as content marketing, advertisements, and all other parts of your marketing efforts.
Other Mental Health Workers Are Already Using Social Media Marketing
If you don’t already have an established social media marketing strategy, you’re behind other people in your field. Other mental health professionals are already using their social channels to find new leads and connect with current and future clients.
Mental health has been a hot topic on Instagram for the past few months, and more and more therapists are taking this opportunity to join the conversation. As they get popular, clients in their local areas reach out to them. Clients from a distance may purchase books (or ebooks) from them as well.
They’re doing important work for the community by taking away stigma from the world of mental health, but they’re also promoting themselves. This is smart.
They’re able to connect with people like this because they’ve established a firm social media strategy. Forging and maintaining these connections is bringing in business while also educating people on important mental health topics.
Social Media Influences Reputation
As a mental health professional, you know that your reputation is everything. Even if you’re the best, most compassionate, and most competent mental health worker in your area, you won’t get clients if you have a poor reputation in your community.
So how does this translate into social media?
People who aren’t already adapted to the world of social media for business can make rookie mistakes that might otherwise seem benign. The way that you respond to messages or comments, the content that you put out, and even the times that you post can influence the way that your community perceives you.
Investing in professional social media management is a great way to mitigate this problem. Professionals know how to make sure that all of your communication on the web is effective, strategic, and free of rookie mistakes that can damage your reputation as a mental health worker.
Your Social Media Strategy Matters
Not having a solid social media strategy is costing you potential leads, thus costing you business and the ability to help new people. All mental health workers value their clients, but if these clients can’t find you, they’ll never get to your office so they can receive the help that they need.
If you want to maintain a good reputation, connect with people who need and value your words, and create an ethical and informative social media presence, getting someone to professionally manage your accounts is the way to go.
If you’re interested in taking your digital marketing to the next level, I want to connect with you. Contact me so we can start working on your next project!
